First of all, I want congratulate you for making a big leap forward.
Not all bloggers agree to the idea of having an email subscription to their blog. They think that it’s boring, complicated, and a waste of time.
But all successful bloggers know that setting up an email subscription feature is necessary, whatever the niche is.
Today, you’ll be able to learn how to setup an email subscription to your blog in less than 15 mins.
Are you ready?
Why Do You Need To Setup An Email Subscription?
- Email marketing is one of the most effective online marketing tactic.
- People check or send email on a typical day.
- Email is the most convenient way to communicate with people within your niche.
- It is proven to be the best strategy when selling services or products.
- With email marketing. You can easily segment your content through targeting by demographics (age, income, etc.)
- Every time you create a new blog post, you can just email your subscribers about it, thus giving you consistent readers overtime.
In order to have an email subscription feature to your blog, you need to use a third party email management software.
For this tutorial we will be using AWeber, one of the best email marketing company in the market.
Why AWeber As Your Email Marketing Service Provider?
- AWeber is the most affiliate friendly email service out there.
- You can easily create automated email sequences with its drag and drop editor.
- They have an exceptional system that lets you track email performances with analytics, based on open rates and link clicks.
- You have the access to all its features with just the lowest plan.
- They have a 30-day free trial.
- Customer support via phone, chat, and email.
- Migration and list import assistance.
- There’s no limit on the number of emails you can send.
4 Steps To Have An Email Subscription Feature
Step 1. Create an AWeber account
The first step is to create an AWeber account. Go ahead and sign up for a 30-day free trial here.
Enter your personal information. At the bottom, you’ll be asked to select a plan. Just choose the pricing that you want. Selecting the monthly plan will allow you to have a 30-day free trial.
After selecting a plan, click “Start My Free Trial”.
Check your email to set your password and get started with your account. Login with your account after confirming your email.
Step 2. Create your first list
You will be asked to quickly setup your account. Just enter all the information required.
You will be then creating your first list.
Having a list is one of the ways you can segment your subscribers. Think of it as a group of people, who have the same interests, that have given you permission to send them messages via email.
Later, you may want to create different lists for different people who opt-in. This will help you send targeted emails by delivering the right messages to the right people.
For example, your subscribers who opt-in for fat loss recipes are probably not interested of receiving emails about latest style trends. For this, you may want to create two separate lists to make sure you won’t be bothering the other people in your list.
So, go ahead and fill out your list name and description. Complete and finish this quick set up.
Step 3. Create a signup form
Now, let’s go ahead and create your first signup form. In the navigation menu click ‘Sign Up Forms’.
AWeber already hook you up with a default sign up form. But for this tutorial, let’s create our own web form. Click the ‘Create a Sign Up Form’ button to get started.
You will be then redirected to a Sign Up Form Generator Page. You can choose a template, edit the design and form fields, and add automation.
Adding a form automation allows you to automatically add tags to anyone who submits the form.
Tagging is the other way you can segment your subscribers. You can send specific messages to the group of people who have this particular tag.
You can also trigger a campaign (series of messages) when a particular tag is applied to a subscriber.
For example, if you have a membership signup form, you can implement form automation by using the tag ‘member’.
So if a website visitor signs up for this membership form, he/she will be immediately tagged as ‘member’.
Plus, if you have a campaign, let’s say a welcome series that will trigger if a ‘member’ tag is applied, then this subscriber will receive your messages, even while you sleep.
This is the beauty of email autoresponder. You can put your blog in autopilot by setting up campaigns and form automation.
Moving on to the next page, adjust your form settings.
Enter your form name and edit the ‘Thank You’ and ‘Already Subscribe Page’ with a custom URL if you want.
Click ‘Save Your Form’, and proceed to the next step.
Step 4. Add the form to your site
Once you’ve created your form, you are now ready to put it on your site.
You are given 3 different options on how you can publish your form to your site.
If you have a web designer, select option 2. You can ask him/her to install your form to your site.
If you don’t have a site, AWeber can host your form on a landing page, and give you a unique link to share with your audience on social or personal networks. You can do this by selecting option 3.
Just click the ‘I Will Install My Form’ option, then copy the code. Paste it snippet anywhere between the body tags of your website.
Using a WordPress plugin
If you are using WordPress, you can just install and use the AWeber plugin. Go ahead and add this plugin to your website.
Once you activated the plugin, it will require you to authenticate with your account.
Get your authorization code then paste it on the input box, then click ‘Make Connection’.
You can allow visitors to subscribe while commenting.
After connect your AWeber account, it’s time to publish your signup form to your site. Go to your Widgets page and look for the AWeber web form widget.
Drag this widget to the sidebar area. Then select the list and the web form you want to associate.
Save the changes, and see your widget in action. Test it out with your own emails. Change the design of your web form if it doesn’t fit your branding.
Congratulations! You now have an email subscription feature.
Keep in mind tho, that as of today, you can only use the AWeber web form widget once. Which means you are limited to one signup form in your sidebar area. Which also means you can only populate one list.
What if you’ve decided to create another list with AWeber, then how will you grow it?
Let us not blame AWeber for creating this limited plugin. Perhaps they are too busy focusing on improving their email management service.
That’s why AWeber partnered with the best lead generation companies!
They have perfect integrations with other services that focused on lead generation! Cool right?
That is what I talked about in this another article. It is about how you can build your mailing list faster with AWeber.
If you’re interested of growing your list fast and not being limited with one sidebar signup form, then I suggest you read it. I promise that you won’t regret it.
See you there!
Most bloggers don’t want to get started with email marketing because they think it’s “too complicated, or they “don’t know how to get started,” or they “don’t have enough time to learn.”
This FREE course will strip out all the jargon and confusing nonsense of email marketing—and makes it actionable, simple and fun!
Writing emails has never been easier or faster. Add your info to the blanks in the templates. Then, simply paste the content into your email marketing platform and send.