In this article, I will show you how to add your WordPress Site in Google Search Console, also known as Google Webmaster Tools.
Table of Contents
What Is Google Search Console?
Google Search Console is a set of tools offered by Google to give website owners a look at how their content is seen by the search engine.
It provides reports and data to help you understand how your pages appear in search results. You also get to see the actual search terms people are using to find your website, how each page appears in the search results, and how often your pages are clicked.
This data can help you improve your older articles, write new content, and formulate a content strategy for your website. Google webmaster tools also allows you to submit XML sitemap of your website, exclude URLs, and help Google display the most important content of your website.
It also notifies you if there is a problem with your site which is stopping Google from crawling and indexing your pages.
Follow the guide below to help you get started with Google Webmaster Tools.
Adding Your Site To Google Search Console
Go to Google Search Console and sign in with a Google account.
Enter your website’s URL and click “Add Property”.
On the next screen, you will be asked to verify the ownership of the website you are adding. You can either upload an HTML file to your website’s root directory using FTP or click on HTML tag method to obtain a meta tag which you can then add to your WordPress site.
For this tutorial, we will use the HTML tag method. We need to copy the meta tag provided, and paste it in the <head> section of our homepage.
To easily add the meta tag to your website you can either install and activate the Insert Headers and Footers plugin Or use Yoast SEO. If you are already using Yoast SEO and you don’t want to install another plugin, skip this step.
Install Insert Headers and Footers plugin.
Copy the meta tag line provided by webmaster tools.
Now go to Settings » Insert Headers and Footers and paste the meta tag line into the header field.
Save your changes and go back to Google Webmaster Tools website and click on Verify button.
Using Yoast SEO plugin
Alternately, if you are using Yoast SEO plugin, then you can copy the verification key in content part of the meta tag and paste it in the plugin.
Go to Yoast SEO dashboard and click on ‘Webmaster Tools’.
Scroll down to webmaster tools section to paste the unique key in the Google Webmaster Tools field. Save your changes and go back to Google Webmaster Tools to verify your website.
That’s all you need to do to add your WordPress site to Google Webmaster Tools. Once your data starts coming in, you can use it to your advantage.
I really recommend to utilize the power of Google Search Console if you are serious about getting higher traffic. Use it to improve to your older contents and create better ones.
Check out this guide to know the other tools you can use to improve your SEO strategy.
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